Doing announcements today at our Sunday service, I was reminded that our message has to be simple. Here are some of the questions I wrestled with while determining what to communicate:
1. How many different places am I pointing people for next steps? I should point them to one place – like our homepage
2. What’s most important? I can’t expect thousands of people to remember lot’s of different next steps. If they only remember 1 thing to do, what is most important so they stay in the flow of information?
3. Is the next step I point people to ready to deliver when they show up? The information posted there should be accurate and deliver the product we are ‘selling.’

Simplicity is key!

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